Module Catalog →
Module Catalog →
People don't buy what you do; they buy why you do it.
Simon Sinek (b. 1973), a British-American author who began in advertising at Euro RSCG, turned a simple model — the Golden Circle — into one of the most-viewed TED talks ever delivered. His subsequent books reframed leadership as the creation of safety and the pursuit of a just cause in an infinite game.
Sinek's Golden Circle — why, how, what — argued that inspiring leaders and organizations communicate from purpose outward. Later work reframed leadership as safety-creation ('Leaders Eat Last') and long-horizon play ('The Infinite Game').
The era: Distributed & Complex — Distributed, dispersed, interdependent, embedded in interaction; leadership as learning; global competencies; combine all theories.
People don't buy what you do; they buy why you do it.
Where this work feeds the Open Sky frameworks.
Fellow travelers on these threads:
Articulate why before what — for the organization and for yourself.
Play the infinite game: build to outlast, not just outcompete.